As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Americans are tired of swipe culture. Instead, they want to slow down the hunt for matches, and build trust in dating apps as safe spaces. After tracking this in the Home and Relationships Sector Snapshot, Canvas8 spoke to eight Americans to find out what they want from online dating.

Offering an alternative to the high-speed swipe culture of modern dating, Jigsaw brings a fresh approach to finding love by encouraging meaningful and authentic connections. In an oversaturated and competitive dating landscape, can considerate apps provide users with a greater sense of connection?

Going on dates with virtual strangers can sometimes lead to dangerous situations – and with a growing awareness of abuse and violence on dating apps, Tinder is working to mitigate these risks for daters by launching a feature that allows users to run a background check on their matches.

People are generally becoming more comfortable with online dating apps, with users rising year on year. But many have experienced a darker side to the apps and have become victims of romance fraud with scammers using psychological manipulation to groom users into transferring money.