In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Across dating apps it’s perhaps unsurprising that people feel more seen, however this also leaves people being exposed to unsolicited comments. Amid the whirlpool of unwelcome nudes and derogatory comments, Bumble is getting tough on body-shaming by blocking users who engage in it.

South Asians in the US are using dating apps to find autonomy while fulfilling family and cultural expectations around romance. As swipe-fatigued people seek deeper connections in niche spaces, dating technology is leveling up its understanding of cultural nuances to become more inclusive.

In the US, Gen Zers are the loneliest generation. While always-on digital communities are frequently blamed, pandemic lockdowns and turbulent world events have also taken their toll. What can brands do to help people foster deeper connections and more enriching relationships?

As the LGBTQ+ community demands more nuanced forms of on-screen representation, the media landscape is evolving to allow for diverse content that better represents modern audiences. Through its relatable and lighthearted format,Heartstopperis reframing the queer teen experience for many Gen Zers.