We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

The pandemic pressed the fast forward button on the evolution of workouts, with consumers expecting more and more from their devices. The future workout brings new opportunities to bring VR to a mainstream audience, and forces established brands to embrace the future of fitness in the metaverse.

How might social connections curb mental care crises? Could past health solutions shape the future? How can exercise be integrated into everyday life? In this part of the 2022 Expert Outlook, we speak to three experts about how health and fitness routines will evolve in the wake of COVID-19.

Research has found that people would be willing to swap gym memberships for a metaverse version, with crypto payments potentially boosting their drive to exercise. With COVID-19 having transformed how people keep fit, digital incentives can play an important role in promoting healthy living.

Research from PureGym has found that interest in alternate forms of exercise is set to increase in 2022, as individuals move away from pandemic-imposed and traditional forms of exercise and are taking an increased interest in incorporating fitness into their daily lives through fun or convenience.