In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

How have savviness, loyalty, and a deep appreciation for respect come to define older adults? Why has the COVID-19 pandemic been so influential in their adoption of technology? And how might a rise in multigenerational living arrangements shape their relationships with culture?

For businesses, it’s a win-win. NSW Seniors Festival is an opportunity to invite one of the largest market groups to simply try something new, with government funding to help. In 2020, the NSW Seniors Festival continues to highlight the growing needs and interests of over-60 Australians.

Meals on Wheels’ 2021 holiday campaign sheds light on the transformational power of its work on Older Adults. With many factors like malnutrition and isolation contributing to the increased risk of health problems among Older Adults, there's room for more holistic support programs.

With frightening rates of COVID-19 in many nursing homes and retirement communities, a number of elderly Americans have moved in with their children. But to protect everyone’s mental health, some have taken up residence in newly built “in-law flats” – self-contained homes in the back garden.