Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

As rising inflation pummels people’s finances and forces some to cut back on food spending, brands are stepping up to remind them that shopping on a budget doesn’t have to mean settling for lower quality. Asda’s Steak Bay pop-up restaurant emphasises the quality of its low-cost yet premium meats.

Lidl is a German ‘hard discount’ supermarket chain that set up shop on British shores in 1994. Since then, it has quietly – but dramatically – altered the landscape of grocery shopping in the UK. With online shopping being king across industries, how is Lidl continuing to attract loyal customers?

It’s a bleak time for UK consumers as they face rising food costs, as well as skyrocketing petrol, energy bills, tax, and mortgage payments. How can brands innovate, inspire, and demonstrate real value with a long-term view of sustainability in order to weather the storm?

The COVID-19 pandemic has prompted many Britons to take a closer look at how dietary choices can help keep them feeling fit and healthy. Canvas8 spoke to nine people about the positive and negative attributes they look out for when buying food and their views on nutritional supplements.