As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

As international travel makes its comeback, the Palau Legacy Project has launched a campaign that rewards travellers for behaviours that help to preserve the local environment and culture. It's setting an example for how to provide unique, exclusive adventures that have a minimal ecological impact.

A growing number of people are losing interest in ‘selfish’ consumption, opting instead for options where their purchases can have a greater social benefit and impact. Travel-lovers in Japan are no exception, with many happy to pay more for trips that focus on sustainable development goals.

How to Save a Planetis a podcast that covers the climate crisis from a lens of optimism and action, inspiring people to move and shake rather than scaring them static. Because with the COVID-19 pandemic already in full swing, the last thing anyone needs is more anxiety.

ChopValue is a manufacturer that rescues discarded chopsticks from restaurants and transforms them into trendy and affordable homeware treasures. How is its circular business model meeting eco-conscious consumer demands while also catering to the burgeoning home improvement market?