As inflation soars, people are looking for ways to cut their spending. Parents are among the hardest hit by the cost of living crisis, especially moms. Anticipating the upcoming and inevitably costly back-to-school season, Amazon's campaign celebrates parents spending less on their kids.

A rise in childcare costs, gas and electricity prices, and food bills have left more families struggling than ever before. But what is the long-term impact of this cost of living crisis, and how can brands help families alleviate the pressure as they begin to tighten their belts?

The education system in the UK is failing children across the country, with many considering it restrictive and archaic. New Schools, like the XP School in Doncaster, take an unconventional approach to education, aiming to help kids enjoy school and better equip them for the real world.

With coverage of the climate emergency at an all-time high, eco-conscious parents are fearing how it might impact their children’s futures. As awareness of the crisis grows among both parents and kids, brands have an opportunity to bridge the generational gap and offer relief around a stressful issue.