Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

A rise in childcare costs, gas and electricity prices, and food bills have left more families struggling than ever before. But what is the long-term impact of this cost of living crisis, and how can brands help families alleviate the pressure as they begin to tighten their belts?

Controversial topics and banned books aside, most American parents are more concerned about schools teaching kids about money, social media, and empathy. After exploring this in the Careers Sector Snapshot, Canvas8 spoke to ten parents about what they’d like to see included in their kids’ education.

British parents are looking for ways to safeguard their children's financial futures, with three-quarters reporting they're saving for their children. Yet with many putting aside savings in cash, more financial education is needed to help guide parents in their money decision-making.

Many adults say they weren’t taught about money at school so they want to give their kids the skills they didn’t learn until adulthood, and Greenlight offers just that. It’s a prepaid debit card with parent-set spending limits and transaction tracking that educates kids on money management.