As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Burberry and gaming org Gen.G have teamed up to launch a four-part educational content series that aims to champion women and the importance of inclusivity in gaming. As women remain underserved in e-sports and other STEM sectors, brands have an opportunity to offer ways to redress this imbalance.

Traditionally relegated to the role of casual or soft, female fans have long been marginalised. As interest in women's sports grows, will the industry start catering to them? Canvas8 spoke to sports expert Dr. Stacey Pope to find out why female fandom represents such an exciting opportunity for brands.

Benefit Cosmetics is hosting an esports tournament series for women, aiming to strengthen the link between gaming and beauty. While the number of female gamers is on the rise, this venture is addressing the fact that they remain underrepresented in competitive environments.

The pandemic has pushed gaming into the spotlight as people spend more time at home and try to manage their anxiety through virtual play. But despite the large – and growing – number of female players, developers have been slow to create games tailored to this audience. Enter HoloVista.