In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

As people begin to explore alternative forms of medicine and healing to cope with the many stressors of modern life, the demand for psychedelic therapy is growing. By creating people-led soundscapes to elevate experiences, Wavepaths is combining art and science to evolve modern therapy needs.

A study published inDrug and Alcohol Reviewhas found that people are using binaural beats as means of relaxation and to replicate psychedelic experiences. As people explore new methods of drug-taking, there's an opportunity for brands that want to challenge what the idea of a drug actually is.

Research has found that podcasts can have a profound effect on life decisions. Whether it's due to the perceived intimacy of listening via headphones or their ability to liven up mundane everyday tasks, this medium has a persuasive power that may enhance brands' ability to get a message across.

SPOKE is an app that marries music with mental health. Working with lyricists and musical artists as well as clinical psychologists, therapists, and neuroscientists, the platform aims to normalise discussions around wellness by giving younger generations accessible content they can relate to.