Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Amid soaring inflation rates, supermarket chain Iceland is offering customers interest-free loans to help with their food shop. As the cost of living crisis continues to take a toll on the quality of people's lives, brands are stepping up with ways to cushion the inflation effect.

With childcare costs rising due to inflation, parents are struggling to provide for their families and to afford essential baby products. Recognising the everyday challenges parents are facing, Aldi has pledged to donate 80,000 baby products to parents amid the cost of living crisis.

A rise in childcare costs, gas and electricity prices, and food bills have left more families struggling than ever before. But what is the long-term impact of this cost of living crisis, and how can brands help families alleviate the pressure as they begin to tighten their belts?

As the cost of living crisis continues to impact the UK’s poorest residents, more support is needed for tenants and people living in social housing. Kwajo Tweneboa is helping to get people in difficult situations seen, heard, and helped. He has become a social housing hero in the process.