Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

The NBA’s Toronto Raptors has launched a line of branded hijabs in collaboration with Nike. While many products are moving to meet the demands of diversity, professional sports teams are appealing to a wider audience by enabling players of all faiths to feel included.

The death of George Floyd and ensuing protests saw companies worldwide attempt to address systemic racism in their messaging – though many faced a tide of consumer cynicism. Semiotics expert Chris Arning explains how brands can meaningfully show their commitment to anti-racist action.

Adidas’ ‘Impossible Is Nothing’ campaign aims to inspire and capture the loyalty of women by sharing inspiring stories and driving gender inclusivity. How can brands provide practical solutions to real-world challenges and address the barriers that women face in accessing sports?

With accessibility to sports a barrier for minorities, Nike’s new talk showFM Broadcastis tapping into the frequency of the future in an effort to diversify the sporting landscape. How can efforts to improve social inclusion and representation change the world of sports for the better?