Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Most people don't 'search' the internet for something, they 'Google' it, and it is easy to forget the origins of that verb. But a new generation of internet users is turning to more visually-engaging, user-generated content on TikTok and Instagram to find the answers to their online queries.

Khaby Lame’s iconic videos on Instagram and TikTok convey a sense of humour that transcends language and culture, allowing him to achieve global success without uttering a single word. As brands look to connect with online communities, what does his success say about the power of relatable content?

AppleTV+ is aiming to establish itself as the biggest presence in streaming with the release of its immersive new show Prehistoric Planet. Hosted by cultural icon David Attenborough, its educational and escapist format is bringing forgotten science to family-friendly TV experiences.

Google has announced a new Search feature that helps people to find medical care providers in their area and book appointments with ease. As Americans look for ways to navigate the often complex healthcare system, how can technology improve access and expedite quality treatment?