Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

As people explore new dating possibilities, they’re seeking online dating spaces that prioritise personal preferences and safety. After looking at this behaviour in the Home and Relationships Sector Snapshot, Canvas8 spoke to nine Britons to find out what dedicated daters want from dating apps.

People are turning away from established dating apps as they become more interested in authentic, IRL experiences with potential partners. As a result, brands are adapting their offerings by hosting in-person events for singletons, providing the moments of connection that they’re looking for.

When it comes to dating, what we want and how we want it is changing – post-pandemic, people want tangible relationships. After Tinder had its most swipes in history on the first Sunday after the onset of COVID-19, many have grown tired of swiping and are seeking more from the dating landscape.

People are moving away from the mass market of mainstream dating apps. In their wake, niche interest websites such as Letterboxd, Goodreads, and subreddit threads are providing singles with a less performative and more personal approach to romance.