We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

As people look to shift their relationships with drinking post-pandemic, some are choosing to ditch booze for specific occasions. After tracking this behaviour in our Eating and Drinking Sector Snapshot, Canvas8 spoke to nine Britons to learn what's tempting about no- and low-alcoholic beverages.

Heightened health concerns are prompting some people to adjust their drinking habits by dabbling in no- and low-alcohol beverages. After tracking this behavior in our Eating and Drinking Sector Snapshot, Canvas8 spoke to 11 Americans to see what would tempt them to try sober options.

As Australians rethink their relationship with alcohol in the wake of the pandemic, the image of considered, moderate drinkers is undergoing a rethink. Launching a new line of non-alcoholic spirits, the Drummerboy campaign claps back at critics of 'sober-curious' drinking culture.

As the no- to low-alcohol drinks category booms, Heineken's campaign uses history to show how conceptions of not drinking alcohol in social situations have changed. While showing societal progression, it also helps make soft-drinkers feel more at ease and accepted at social occasions.