The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

Match Group is aiming to destigmatize dating for single parents with the launch of Stir. It's bringing together those who've experienced and want to tackle the unique set of challenges that come with solo dating, from navigating tight schedules to being ghosted by prospective partners.

People are moving away from the mass market of mainstream dating apps. In their wake, niche interest websites such as Letterboxd, Goodreads, and subreddit threads are providing singles with a less performative and more personal approach to romance.

A culture of fast dating that relies on instant attraction and split-second decisions is leading to severe swipe fatigue. In its place, people are looking for more personalised dating experiences and meaningful IRL interactions. Can London-based CLiKD appeal to shifting dating behaviours?

Americans are tired of swipe culture. Instead, they want to slow down the hunt for matches, and build trust in dating apps as safe spaces. After tracking this in the Home and Relationships Sector Snapshot, Canvas8 spoke to eight Americans to find out what they want from online dating.