Normally light-hearted in its advertising, Walkers’ 2021 festive season campaign is raising funds for mental health programmes. And with people becoming more comfortable discussing this topic, they appreciate brands that make an effort to support everyone, especially around Christmas.

The COVID-19 crisis forced many Americans to reconsider their budgets and environmental impact, leading some to embrace the resale market – a penchant that looks set to outlive the pandemic for many Gen Yers. So, how can brands facilitate and reap the benefits of second-hand purchasing?

The divide between higher and lower earners has always existed, but the financial strife of the pandemic has deepened it further. A study shows that the gap is going to become even more pronounced over the 2021 festive season as a record number of people in the US won't be buying any gifts.

Balancing privacy concerns with optimal experience has been a challenge for digital marketers. But when or why are ads seen as more acceptable by consumers? Canvas8 spoke to Dr. Tami Kim, assistant professor of marketing, to understand why people feel negatively about targeted advertising.