Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Pharrell Williams’ Humanrace is hoping to dispel the notion that people with deeper skin tones don't need sunscreen with the launch a range of daily SPF products. By helping to bridge the diversity gap in the beauty industry, it may nudge people into adopting healthy skincare habits.

LYS Beauty is filling the clean beauty equity gap, catering to Black women and diversifying the clean beauty sector by making it more accessible and representative. How can beauty brands ensure that their products welcome diverse communities and meet shifting consumer expectations?

Melanoma UK has launched an outdoor campaign using UV-sensitive posters to represent skin damage and provide transparent messaging to raise awareness of skin cancer. With temperatures soaring to new highs, this campaign uses the shock factor to cut through and encourage people to be safe in the sun.

Extreme heat is already the world’s biggest weather-related killer, but its effect on health, both physical and mental, isn’t being taken seriously enough. What can brands do to help raise awareness about the dangers of heat stress and limit its impact on vulnerable communities?