Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Despite increased calls for body positivity, many people still experience discrimination based on their bodies. Cycling apparel brand Fat Lad at the Back has launched a provocative campaign designed to challenge body bias in the world of sports and encourage more people to cycling.

During the pandemic, many people experienced a downturn in their body image and self-esteem. This has led to an online backlash against toxic ‘diet culture’, with influencers like Isabella Davis using their platforms to push for change and acceptance in the digital realm.

A study has found that US teenagers prefer TV content that covers real-world issues over aspirational content likeGossip Girl. The findings signal Gen Z’s growing preference for authentic media forms that accurately represent their diverse identities and lived experiences.

Why are people turning to music for a sense of self-expression? How is gaming infiltrating all facets of media and entertainment? Who are the people finding wellness and niche community groups through audio? What are creators doing to retain control over their content and storytelling?