Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

As luxury consumers seek personalised fashion reflective of their style, HAROLD is a new luxury menswear brand bringing customisable fashion to Canadians. Their debut campaign puts the customer in the creative director’s seat, with HAROLD x You tapping into wider disruptive collaboration trends.

Increasingly exploring new styles of commitment, Gen Zers are swapping out traditional wedding rings and BFF bracelets for 'bonded jewellery'. With the pandemic heightening the importance of close relationships, there's an opportunity for brands to lean into new ways of expressing connection.

Samsung's BESPOKE range of kitchen appliances are customisable, personalisable, and are designed to stand out rather than blend in. As people rethink the role of tech in their homes, what does this creative homeware tell us about people's relationship with their living environment?

For decades, America has played a prominent role in dictating global fashion trends. However, with the changing perception of the US on the world stage, and the increased decentralization of fashion following the global pandemic, many consumers are now buying locally-sourced brands.