Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

A lot of businesses traffic in American exceptionalism, tapping into national pride as part of their creative comms and brand identity. But while such aspirational messaging used to resonate with Americans – and many people around the world – will COVID-19 make this narrative less appealing?

In the New American Dream Deep Dive, we explore how aspirations in the US are evolving and how citizens are redefining success as the country’s place on the world stage is challenged. How can brands strike the right tone when looking to reach the modern American consumer?

Many businesses pride themselves on having served and satisfied customers for decades or centuries. But do shoppers factor this history into their buying decisions? Canvas8 polled 1,000 Americans and spoke to eight people to find out whether brand heritage is important to them and why.

With his stratospheric rise to becoming a supermodel, dancer, and actor, Alton Mason is challenging global perceptions of what a male model can look like and achieve. As he evolves from new kid on the block to fashion icon, what does his success mean for the future of the industry?