Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Research shows there’s a misalignment between what brands and people would consider to be personalised experiences, suggesting that a recalibration is necessary when it comes to meaningful personalisation. In an age of digitisation and data, building trust with consumers is key.

How will gender bias in flexible working be overcome? Is the future of home products service based? How will diversity, meaning, and storytelling drive homeware purchases? In this part of the 2022 Expert Outlook, we speak to three experts about how our homes and relationships are evolving.

As the world transitions into post-pandemic living, people continue to spend more time at home cooking with their families. As a result, they’re placing a higher value on home appliances, creating scope for innovative kitchenware that’s easy to clean, convenient, and quiet.

ChopValue is a manufacturer that rescues discarded chopsticks from restaurants and transforms them into trendy and affordable homeware treasures. How is its circular business model meeting eco-conscious consumer demands while also catering to the burgeoning home improvement market?