As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Britons are increasingly using BNPL, but the landscape of these services is changing. Amid fears about personal finances, how are attitudes to credit evolving? After tracking this behaviour in our Money Sector Snapshot, Canvas8 polled eight Britons to understand attitudes towards short-term borrowing.

Deliveroo is partnering with Klarna to offer a BNPL option for Britons who are feeling the cost of living squeeze. However, not even its 0% interest rate is proving enough to convince the public that this is an ethical move, with many people increasingly wary of brands making it too easy to spend.

Americans’ growing insecurity about finances is turning BNPLservices into a popular option, but how wary are consumers about the fine print? Having tracked this behavior in our Money Sector Snapshot, Canvas8 spoke to nine Americans to understand their attitudes towards short-term borrowing.

Aussies are using BNPL schemes to keep up with the increasing cost of living, but instead of lightening the load, they're driving users into financial insecurity. With an overreliance on BNPL to manage money and expenses, better financial advice and customer protection regulations are key.