As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

A biotechnology start-up in the US has developed sensors to measure the ripeness of fruits and vegetables, allowing for the smart stocking of products in-store. This development not only appeals to waste-conscious consumers but will also please those who are quality-conscious about produce.

As part of its Food For Good campaign, Aldi has found almost half of people are wasting food, despite the majority saying they're uncomfortable doing so. People are looking for help on how best to tackle unnecessary food waste, especially in the context of the cost of living crisis.

In response to the rising cost of living, Deliveroo has partnered with foodbank charity The Trussell Trust to create an initiative that aids Britons facing food insecurity. With people across the country looking for ways to mitigate rising prices, how can brands best show their support?

Price rises and tax increases have created a gloomy economic picture for Britons who are only just starting to feel the crippling impact of the increased costs of living. Now, they are on the hunt for ways to save money and brands that can help them score a much-needed bargain.