In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Tech is merging with healthcare through an AI algorithm that detects crucial moments during therapy sessions. The tool aims to supplement therapists to boost the quality of service. As mental health professionals struggle with capacity, people want faster access to high-quality support.

The pandemic-inspired wellness boom hasn’t just affected people’s eating and exercise habits – it’s also changed the ways they approach mental wellbeing. Heights, a UK-based start-up, is tapping into this shift with a subscription service for supplements designed to boost brain health.

With candid discussions on post-natal blues to nursing nightmares, Maltesers’ one-off comedy ‘Late Night Feed’ comes as part of the brand’s wider push to shine a light on the messy reality of motherhood through relatable conversation rather than reductionist online activism.

Extreme heat is already the world’s biggest weather-related killer, but its effect on health, both physical and mental, isn’t being taken seriously enough. What can brands do to help raise awareness about the dangers of heat stress and limit its impact on vulnerable communities?