Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

The coronavirus pandemic has changed our attitudes towards many things, including the way we approach self-care. In the search for solutions, health-conscious Britons have discovered Tonic Health, a supercharged vitamin drink originally designed to combat the common cold.

Medical journalism is typically stuffy and inaccessible, something ADDitude Magazine is hoping to change. The publication was launched to provide clear and relatable information about attention deficit disorders in a style and format that all readers can understand and appreciate.

Whether through candles or a fresh coat of joyful wall paint, the pandemic has prompted people to adjust their moods through a variety of at-home sensory experiences. Mindalt’s mood-enhancing deodorant was created to fit seamlessly into everyday routines, making self-care easy for the time-pressed.

With vegan ranges available at supermarkets and fast food chains across the UK, it’s never been easier to adopt an animal-free diet. But who – and what – is helping to bring this formerly niche diet into the mainstream? And how can brands create excitement for those looking to cut back on meat?