As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Healthcare needs for the LGBTQ+ community have been largely overlooked in the US. Folx, a company that provides plans, advice, and information, is one of a new breed of healthcare services that are using digital platforms to address the needs of marginalized communities.

While Gen Z are the most fluid and diverse generation in history, it’s also true that some are reacting against the shift toward openness by entrenching gender binaries and performing exaggerated versions of gender norms. So who are the Gen Zers going against the generational grain?

The Co-op has adopted a policy for its employees undergoing IVF treatment, responding to demands for more effective support. With workers wanting their employers to demonstrate a commitment to their wellbeing, active solutions like this can be an effective way to foster empathetic work environments.

Amazon Clinic is a virtual care service that connects people with affordable care options as and when they need them. As demands for affordable, personalized, and quality care increase, providers that offer easy-to-use and accessible telehealth services can help to plug healthcare gaps.