Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

US-based app Poppy Seed Health launched with the aim of providing advice and support to parents-to-be who have limited or no access to traditional healthcare systems. As people increasingly demand parental services tailored to their needs, can telehealth help fill the gap?

Mother Honestly is expanding its services to help employees gain more control over their care-giving spending. As people push for workplace inclusivity and demand positive change, brands that demonstrate empathy and provide staff with tailored support have the chance to build strong relationships.

Google has announced a new Search feature that helps people to find medical care providers in their area and book appointments with ease. As Americans look for ways to navigate the often complex healthcare system, how can technology improve access and expedite quality treatment?

Amazon has been laying the foundations to enter the prescription fulfillment space for a number of years – and in late 2020, the brand made the leap. Amazon Pharmacy offers ease and convenience with speedily delivered and competitively priced prescription drugs directly to your door.