As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Bumble has partnered with small businesses across Singapore as it expands its IRL offerings for users. By creating a curated list of activities and experiences, the brand is widening opportunities for singles to find matches in ways that centre personalised dates post-lockdowns.

Vodka Cruiser has partnered with a sex expert and Australian pop duo, The Veronicas, to address the sexual pleasure gap among Australians. As Gen Yers and Zers grow into themselves, grow up, and change typically taboo conversations, how can brands support them in a meaningful way?

Offering an alternative to the high-speed swipe culture of modern dating, Jigsaw brings a fresh approach to finding love by encouraging meaningful and authentic connections. In an oversaturated and competitive dating landscape, can considerate apps provide users with a greater sense of connection?

Dating apps in Japan are partnering with leisure spots around the country, shepherding bubbling online romances into in-person encounters. To deal with the tension between IRL and digital, apps are combining the two worlds to elevate people’s experiences while revitalising a post-pandemic economy.