In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Pet owners are struggling with return-to-work policies, with many saying they'll miss their dog more than their kids or partner as they go back to the office. As the pandemic has seen pet ownership rise, people want empathetic policies that reflect the role of pets in their lives.

Pet ownership surged as a result of the pandemic, with around 3.2 million being purchased within the first 12 months. Pets at Home has seen great success during this period, achieving £1 billion worth of sales for the first time ever thanks to its omnichannel and highly personalised approach.

Americans are increasingly prioritizing their pets’ health and wellbeing. Canvas8 spoke to seven people across the US to get a better idea of pet owners’ changing relationships with and concerns about their pets, as well as to better understand their expectations from pet brands and services.

Pet-owners who have been able to work from home are claiming that man's best friend is the only reason they’ve kept their sanity during lockdown. And as people start thinking about returning to work after the pandemic, they’re eager to make sure their dogs don’t experience separation anxiety.