Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

As the cost of living crisis raises the threat of homelessness for many households, Crisis is seeking to draw attention to the issue with a hyper-realistic sculpture. It's forcing people to face an uncomfortable reality through a radical campaign that puts personal stories at the forefront.

Melanoma UK has launched an outdoor campaign using UV-sensitive posters to represent skin damage and provide transparent messaging to raise awareness of skin cancer. With temperatures soaring to new highs, this campaign uses the shock factor to cut through and encourage people to be safe in the sun.

There’s high interest in the promotion of electric vehicles in India as a means to tackle high fuel rates and ever worsening air pollution. But with limited infrastructure to support adoption, brands such as Tork Motors can work to lead the charge toward greener transport.

A study of Beijingers finds that high exposure to air pollution causes poor performance on mental exercises used to measure depression-related cognitive difficulties. Amid climate grief and eco-anxiety, this is another sign of how people are more affected by planet health than they realise.