Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

The Telfar Shopping Bag may not be as recognizable or as expensive as iconic designs from Chanel or Dior, but it has become just as coveted among fashionistas. It’s attracted young shoppers with the chance to be part of an inclusive community, rewriting the rules of the ‘It bag’ in the process.

The Royal College of Art has established a scholarship in honour of fashion designer Virgil Abloh, who passed away in 2021. The announcement brings to light the inequities still present in many creative industries and the need to advocate for people from under-represented backgrounds.

Lockdown savings have inspired many Britons to splurge on themselves, giving heritage luxury brands a boost in business and profile. Canvas8 spoke to nine people across the UK to discuss how shopping for high-end items can fit with their personal identities and social values.

From gender fluidity to body confidence, Gen Zers are shopping with luxury fashion brands that are more inclusive and represent their values. As this cohort shifts the way it engages with premium style, Dion Lee is staying relevant with forward-thinking and feel-good design.