Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Now that lockdowns are a thing of the past, consumers are weighing up their options when it comes to having things delivered to their homes. They want brands to offer them more options when it comes to the services that are delivered to their doors, while also demanding greener modes of transport.

Many brands recognise that evoking laughter is a sure-fire way to get people’s attention – but that’s easier said than done. Canvas8 spoke to Caleb Warren, a marketing professor at the University of Arizona, to learn about the difficulties of using humour in ads and how this impacts brand loyalty.

Frustrations with ultra-fast delivery models in large cities are resulting in community, and even legislative, action. As countries begin to emerge from the pandemic, delivery apps will have to evolve to offer more than just speed while being conscious of the communities they operate in.

Gen Zer consumers say they feel misunderstood by marketing campaigns and are skeptical about brands' purposeful initiatives. With their purchasing power expected to increase and a tendency for values-based spending, honesty and authenticity are increasingly important in engaging younger cohorts.