The Sims 4 has launched the Pastel Pop Kit in collaboration with influential community member Jesse 'Plumbella' McNamara. While previous partnerships for the game were negatively received, the franchise has learned from its mistakes and is tapping into the creative power of its fandom.

Whether it’s because they’re working from home or using social media in their down time, Britons are spending more time in virtual spaces. With harassment of marginalised groups a persistent issue in physical spaces Canvas8 spoke to eight people about safety, abuse, and harassment in virtual ones.

Valued at almost $200 billion globally, the gaming industry is growing fast. Yet while 48% of gamers identify as female, pervasive harassment is seeing the industry lose a fifth of female online gamers. How can brands contribute to the cultural shift the gaming world requires to become more equitable?

Disillusioned with the economy, rat race, and their futures, young people globally are drawn to games that provide a sense of control and the ability to create alternative life paths for themselves and society at large. Gaming brands can offer compelling scenarios that challenge the status quo.