We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

The Simshas collaborated with MeUndies for the Simtimates Kit, which aims to complement and accentuate every body type and shape in a celebration of diversity. This allows players to be heard, seen, and represented within their gameplay, resonating with the demand for more inclusive avatars.

Fabletics has opened its first shop-in-shop for Yitty by Lizzo, a shapewear brand made for all body types. People are demanding more diverse body representation and are increasingly opting for brands that embody redefined ideals of inclusivity that don't make them feel marginalised.

With the outside world becoming less predictable, Americans are seeking stability within themselves by focusing on self-care. But as this social phenomenon spills into multiple health and beauty categories, how can beauty brands deliver meaningful propositions around personal wellbeing?

Hitomi Mochizuki, a self-proclaimed forest nymph, has cultivated an online safe space for wellbeing communities by authentically sharing her yogic lifestyle and wellness lessons with her followers. But why is her holistic and open approach to wellbeing discussions so warmly received by audiences?