Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Pharrell Williams has been appointed to one of the most visible positions in men's fashion. The move points to the direction that some luxury fashion brands are taking to attract young consumers – collaborating with pop culture icons at the intersection of luxury and streetwear.

London-born brand Corteiz has demonstrated that streetwear still resonates with its core audience in spite of mainstream adoption with its ‘Great Bolo Exchange'. Despite metaverse hype, community-led IRL marketing initiatives can still go a long way when authentically executed.

Fear of God, a luxury fashion label that taps streetwear style, has tripled its sales since 2020. As the brand gears up for its next chapter, it’s confronting a change in attitudes among high-end consumers, who are seeking more than just sumptuous staples to wear in the comfort of their homes.

Streetwear fashion encompasses different subcultures, trends, and influences, with its rise in popularity fueled by the product-churning fashion sector and people’s demand for newness. As Gen Zers move streetwear towards being hype-based and exclusive, how is this impacting the wider fashion space?