Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

People are becoming increasingly aware of the injustices inflicted on minority groups and expect brands to play their part in redressing them. Responding to this, Zara's beauty campaign expands the scope of diverse representation by showcasing Indigenous models with face tattoos.

‘Right the Story’ is a campaign launched by Cheekbone Beauty to reclaim the narrative around Indigenous people. Minority groups and communities of color are growing more vocal for equitable representation, urging beauty players to be better allies when it comes to diversity and equity.

In a world of mass-produced goods, people are increasingly seeking out human connection through heritage crafts. Roots Studio is uplifting underserved communities of craftspeople by supporting and preserving endangered practices and exposing their wares to global markets.

As Indigenous communities push for greater inclusivity and representation Down Under, fashion is becoming an important space in which to establish new narratives rooted in heritage. How can brands help boost the cultural visibility of First Nations Australians without engaging in mere symbolism?