Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

Durex has seen social media success in China with a revamp of traditional mahjong sets, giving them a modern twist. The subtle yet cheeky changes are an example of making sex culturally accessible without pushing the envelope too far, maintaining respect for the country's social norms.

To keep its head above the water in China’s competitive sharing economy, bike-rental app Hello Inc. is doubling as a dating platform. As China cracks down on dating apps for privacy reasons, digitally-savvy people are growing more adventurous as they seek romance in unassuming and surprising places.

The pandemic shone a light on family units, accelerating conversations about alternative relationship structures and challenging existing norms. But in this climate of embracing the ‘non-nuclear’ family, what can brands and businesses do to support shifting ideals around togetherness?

Femtech company Elvie is at the forefront of a surge in tech that aids parents’ busy lives; by supporting breastfeeding caregivers, it provides comfort and freedom via an innovative device and savvy marketing. How can brands participate in parents’ precious moments in thoughtful, smart ways?