Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Pets have proven mental and physical health benefits for those lucky enough to own one, but they are especially beneficial for older Boomers who are leading the generations in annual pet food spending. What are they feeding their furry friends, and what can brands do to cater to this growing market?

China's young and wealthy are putting off marriage and kids in favour of adopting pets – lavishing them with the love and attention traditionally reserved for children. As definitions of family shift, there's an opportunity for brands to acknowledge young people's changing life priorities.

As people prioritise their pet's health and wellbeing, many people are seeking food that’s functional and sustainable. By providing products that emphasise pet wellness through plant-based nutrition, The Pack is re-energising the sector while also tackling the industry’s sustainability problem.

The pet economy has soared in recent years, with Gen Yers, in particular, seeing pets as part of the family. As a result, sales of premium treats and accessories have grown, and with a survey showing that owners are concerned about their pets’ health, the pet wellbeing space looks likely to thrive, too.