The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Sexual pleasures of all forms, from kink to polyamory, are becoming mainstream. But despite this openness, sexual health for many women remains a thorny issue, with ads about breast cancer and menstruation still being banned. How are brands navigating these complexities around sex?

SKYN has launched ads that challenge social media censorship around sexual wellness products, tackling taboos around pleasure and sexuality. As people seek open dialogue around sex, brands have an important role to play in bridging education gaps and promoting sex-positive conversations.

Vodka Cruiser has partnered with a sex expert and Australian pop duo, The Veronicas, to address the sexual pleasure gap among Australians. As Gen Yers and Zers grow into themselves, grow up, and change typically taboo conversations, how can brands support them in a meaningful way?

With people increasingly viewing sex as key to holistic wellbeing, the sexual wellness industry is creating inclusive products and resources that have self-care at their core. LELO is one brand doing just this, offering sex tech and online advice to promote inclusivity for pleasure-seeking consumers.