Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Sexual pleasures of all forms, from kink to polyamory, are becoming mainstream. But despite this openness, sexual health for many women remains a thorny issue, with ads about breast cancer and menstruation still being banned. How are brands navigating these complexities around sex?

A new collaboration between meditation app, Headspace, and online women’s network, Peanut, is taking the shame out of sexual wellness for women. With women’s reproductive rights being curtailed in the US, how are brands showing support and providing holistic sexual health resources?

Social taboos have long made it difficult to get men talking about sexual wellness, but subscription-based platform Mojo wants to change that. By connecting subscribers with professionals and a dedicated community, it’s going beyond short-term solutions to tackle long-term problems.

Vodka Cruiser has partnered with a sex expert and Australian pop duo, The Veronicas, to address the sexual pleasure gap among Australians. As Gen Yers and Zers grow into themselves, grow up, and change typically taboo conversations, how can brands support them in a meaningful way?