The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

As people prioritise their pet's health and wellbeing, many people are seeking food that’s functional and sustainable. By providing products that emphasise pet wellness through plant-based nutrition, The Pack is re-energising the sector while also tackling the industry’s sustainability problem.

Americans are spending more on their four-legged friends than ever before, with expensive dog food, high-design spaces, and ‘barkitecture’ becoming more popular. As many new homeowners take their pets into account when purchasing property, how is pet ownership affecting our homes and living spaces?

Pet owners are struggling with return-to-work policies, with many saying they'll miss their dog more than their kids or partner as they go back to the office. As the pandemic has seen pet ownership rise, people want empathetic policies that reflect the role of pets in their lives.

Petfolks is challenging stagnant veterinary services by providing digital, omnichannel solutions grounded in care and compassion. As people look for tailored, accessible, and tech-driven care for their furry friends, brands that offer genuinely warm and bespoke options can strengthen loyalty.