As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

As Gen Zers enter the workforce and burnt-out Gen Yers recalibrate their priorities, a new culture is emerging around work – one that values rest, appreciates idleness, and would rather be happy than industrious. Could this shift in approach mark a new era of anti-ambition?

As companies and employees adopt a hybrid approach to work and nine-to-five jobs become more fluid, the idea of traditional office spaces has been upended. InfinitSpace is meeting demands for hybrid-working environments by supporting landlords in their transition to flexible workspaces.

Rather than lofty ideas of becoming influencers or social media stars, US Gen Zers are searching for stability in well-established businesses after being spooked by an avalanche of mass layoffs. Though Gen Zers tend to spurn traditionalism, the impending recession is challenging these attitudes.

Many Gen Zers are reporting not being given digital training at work because they are seen as already tech-savvy. However, this can lead to workers feeling ill-equipped to voice their needs for support – ushering in a need to support young with career-specific digital literacy.