The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Fashion brand Both& Apparel has launched a campaign emulating Calvin Klein’s '90s ads while celebrating trans men. Launched on Trans Day of Visibility, it features black and white images of trans men posing topless and in white t-shirts, looking to make the community feel both seen and loved.

LGBTQ+ publisher Gay Times has launched an out-of-home campaign to mark Trans Day of Visibility, showing the trans community of Britain that they are loved and supported. The initiative uses visibility as a means to counteract the systemic prejudice that forces trans people to stay silent.

Healthcare needs for the LGBTQ+ community have been largely overlooked in the US. Folx, a company that provides plans, advice, and information, is one of a new breed of healthcare services that are using digital platforms to address the needs of marginalized communities.

Every Pride month, social media feeds explode with branded Pride campaigns and rainbows suddenly adorn the products on our shelves. But which campaigns are actually resonating with audiences? And how can brands ensure that their support for LGBTQ+ communities makes a difference?