The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

A study has found that Gen Z pet owners are more willing to make sacrifices for their furry friends than any other generation in America. As younger cohorts increasingly delay parenthood, pets are fulfilling their desire for something to care for and love as part of the family.

The pandemic shone a light on family units, accelerating conversations about alternative relationship structures and challenging existing norms. But in this climate of embracing the ‘non-nuclear’ family, what can brands and businesses do to support shifting ideals around togetherness?

Increasingly dedicated pet parents are looking for ways to take care of their pets’ emotional and physical health. As owners turn away from ‘unwholesome’ store-bought pet food, Butternut Box, a dog food subscription service, offers meals good enough for owners to tuck into themselves.

Americans are increasingly prioritizing their pets’ health and wellbeing. Canvas8 spoke to seven people across the US to get a better idea of pet owners’ changing relationships with and concerns about their pets, as well as to better understand their expectations from pet brands and services.