As extreme weather events and record-breaking heat become the norm, climate change has moved beyond future fears and become a present-day reality. On average, 57% of people worldwide report that climate change has already severely impacted where they live. Permanently changed, erratic weather patterns are col...

When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

A fashion show held in Tibet by Arc’teryx blended technical outdoor styles with traditional prints and beading, appealing to changing luxury tastes in China. HNWIs in the country are increasingly interested in heritage, rustic travel, and localism, creating fresh opportunities for brands.

Puma has launched a collection that merges Chinese heritage with sports in an attempt to appeal to Gen Z. As brand personality becomes increasingly important in the market, brands are exploring specific cultural and local niches – though authentic representation is essential.

Canada Goose, a brand known for its luxury winter apparel, has amassed a sizeable fanbase in China by navigating the tricky domestic market and consumer expectations. As Chinese shoppers are increasingly seeking brands that subtly communicate status, can functional luxury meet this desire?

With our modern lives undergoing a period of rewilding, our vision of tech futures is in flux. Canvas8 spoke to digital pioneer, academic, and author Sue Thomas about how brands can use technology to leverage humanity’s affinity for nature and merge the digital with the great outdoors.