With our modern lives undergoing a period of rewilding, our vision of tech futures is in flux. Canvas8 spoke to digital pioneer, academic, and author Sue Thomas about how brands can use technology to leverage humanity’s affinity for nature and merge the digital with the great outdoors.
Sue Thomas is an independent researcher and digital pioneer looking for positive ways to integrate people's digital lives with their lives in nature. From 2005 to 2013 she was a professor of new media at De Montfort University. Previously, she founded the trAce Online Community at Nottingham Trent University, which she directed for ten years. Her books include Nature and Wellbeing in the Digital Age, Technobiophilia: nature and cyberspace, Hello World: travels in virtuality, and Correspondence, short-listed for the Arthur C. Clarke Award for Best Science Fiction Novel.
Jonathan Hassall is a senior behavioural analyst in the data and insights team at Canvas8. A published academic with a master's degree in psychology, he’s brought cutting-edge research techniques to some of the largest brands in the world. He can usually be found immersed in niche musical genres or being a doting father to a panoply of plants and a primadonna cat.
