We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Melanoma UK has launched an outdoor campaign using UV-sensitive posters to represent skin damage and provide transparent messaging to raise awareness of skin cancer. With temperatures soaring to new highs, this campaign uses the shock factor to cut through and encourage people to be safe in the sun.

For many people, health checks can be stressful, intimidating, or simply inaccessible. Marks & Spencer is hoping to tackle these issues by using its toilet roll packaging as an unconventional intervention, providing information to help customers detect the early signs of bowel cancer.

While Gen Yer wellness has been defined by pastel pink colorways and Goop-driven experiments, a new generation of creators is platforming self-care in a whole new way. Enter Sea Moss Girlies, the podcast, meme creator, and community of Gen Zers coming for a trillion-dollar industry.

In order to offset burnout, young Chinese urbanites are turning to ‘punk health’ – a trend that sees traditional medicine used as a ‘quick fix’ for exhaustion. With many struggling to strike a healthy work-life balance, what does this approach to wellness tell us about the future of self-care in China?