As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

JanSport’s line of adaptive bags aims to appeal to people with disabilities looking for function and fashion on the move. As people become more vocal about the inclusive changes they want to see in clothing and accessories, launches like these demonstrate how some brands are taking heed.

For people with disabilities, finding home furnishings that meet their physical needs and still look stylish can be difficult. In an attempt to make this easier, Pottery Barn's Accessible Home Collection provides products that offer comfort and safety without comprising on design.

As the beauty industry grows to encompass values of wellness, uniqueness, and acceptance, it’s vital that it leads the way in inclusivity and action. So how can brands focus on product development and design that appeals to people with disabilities, ensuring across-the-board representation?

Wheels4All has launched in Weymouth to empower locals to take to their bikes regardless of their ability level. It's hoped that the scheme’s provision of adaptable bicycles will foster a culture of inclusivity and accessibility for participants who may be navigating physical impairments.