Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Dementia, Alzheimer’s, and other neurocognitive conditions are outpacing the US healthcare system, meaning the bulk of care for Older Adults often falls to unpaid relatives. Healthtech start-up Rippl is shaking up the system by providing accessible, round-the-clock care for seniors.

India’s wearable market is booming, boosted by increased awareness about health and fitness post-pandemic. Dominating the market in the country is boAt, a brand that has seen widespread popularity thanks to products designed specifically for an Indian audience at an affordable price.

Americans are largely optimistic about digital health services, but there are concerns about what data collection might mean for insurance. After tracking these behaviors in our Health and Fitness Sector Snapshot, Canvas8 spoke to seven Americans about how healthtech can add value to their lives.

Research indicates that men who access the health platform Man Therapy report a decrease in depression. Amid global crises, providing support for mental health is essential and brands have an opportunity to leverage digital health to provide accessible solutions and encourage help-seeking.